Can a deluge of lower-fi, self-promotional, commercial-length spots truly change lives? And can the creators of those videos hashtag out a living, or even become rainmakers? But Fitfluencers whose livelihood depends on capturing our attention to help us transform our own lives are thinking about the power of FitTok a lot. Maybe you don’t care what platform you’re on anymore, so long as what’s in your scroll entertains you. The company’s so-called Creator team works closely with a select group of users (they won’t say influencers) to support, as the tech jargon goes, “content-performance insights, elevation, and growth opportunities.” And you’ve probably seen everyone from A-Rod and J-Lo to Hoda Kotb and Savannah Guthrie-or even your best friend’s parents-take the “ Flip the Switch” challenge, which started out as another TikTok creation.Īlthough a TikTok representative said there weren’t any concerted efforts to poach users from rival platforms like Instagram, TikTok is focused on making fitness personalities happy. At the same time, roughly 60 percent of all users are between 16 and 24 years old, making the cultural ripple effect of what’s popular inescapable.Ĭase in point: Before “Old Town Road” spent 19 weeks atop Billboard’s Hot 100 chart and turned Lil Nas X into a household name, the song went viral on TikTok. Celebrities like Will Smith, Jack Black, and Jason Derulo-not to mention brands like Chipotle, The Washington Post, and the NBA-are all on board and broadcasting. It was downloaded by approximately 115 million people in March and has more than 800 million active users in 154 countries around the world. TikTok is the fastest-growing non-game app worldwide. Except followers don’t just copy trends and hashtag challenges-they can improve on them.
ByteDance merged it with an in-house lip-synching app and added more editing features to mirror the zany energy of Vine, the ill-fated yet beloved short-video app that bit the dust in 2017. The app was born in 2018 after the Chinese company ByteDance acquired the cult teen lip-synching app Musical.ly. If Instagram was initially developed to resemble an art gallery, TikTok is more like a rave inside a carnival fun house. The result is a new kind of participatory playground with emerging stars posting workouts, challenges, and dances that you’re invited to try and share with your own friends. īecause video length is so limited on the platform and there’s a premium placed on brevity, the best TikToks hinge on someone taking action. It’s fitspo-tainment on TikTok: Let’s just call it FitTok. That’s a lot of eyeballs-and an intriguing new opportunity to inspire others to get moving and sweating. And when 19-year-old Demi Bagby took her board to the runway, she got 2.3 million views. When 22-year-old Antonie Lokhorst did that match-your-age pushup challenge earlier this year, the resulting video racked up 3.9 million views. Toss in a tiny bit of tech savviness and you could also record those feats and post them to TikTok, the super-popular video app that lets its millions of users share short videos augmented with mind-bending effects to create all manner of viral sensations. Or you could skateboard down an empty airport runway, zooming past the grounded planes as if they were benches along a sleepy boardwalk. If you’re fit and (perhaps more importantly) imaginative, you could knock out a number of pushups that matches your age, your movements in lockstep with the beat of a trendy pop song playing in the background.
IN LESS THAN A MINUTE, you can accomplish a lot more than you’d think.
0 kommentar(er)
