In total, Ashanti recorded sixty songs for the album. Kelly ("That's What We Do"), Rico Love ("Perfect So Far"), and Keyshia Cole ("Woman to Woman"). As a business woman this was a great move for me!" ĭuring an interview on 106 & Park, Ashanti stated that there would be two collaborations on the album, one with a male vocalist and one with a female vocalist Boombox later revealed that the male artist was R. They have the top radio people in the business and are hungry to win! The more I learned the business the more I knew this is what I wanted. With eOne as my distributor, I feel that their innovative and ambitious approach to the music industry, really gives my label a worldwide presence. Ashanti truly has the independent entrepreneurial attitude that eOne was built on, and we're thrilled to be working with her." Ashanti added, "I'm so excited to have my own record label, Written Entertainment. In a press release, the President of eOne Music, Alan Grunblatt said: "eOne is proud to have a partnership with Ashanti and her label Written Entertainment. Details of the label and distribution came out in December, when it was unveiled that Written Entertainment would be independently distributed worldwide through eOne Music. On July 26, 2011, Ashanti announced that her fifth album would be the first to be independently released via her own newly established record label, Written Entertainment. In July 2011, a promo picture was released announcing that new music was on the way and a brand new single was due in August 2011. In February 2010, Ashanti begun work in recording studios for a brand new album, and in December the same year, Ashanti confirmed that fans could expect new music in 2011. "The Woman You Love" was excluded from the final album track list. "The Woman You Love" peaked at number fifty-nine. An "R&B Mix" of the song, sans Busta Rhymes, was released on February 14, 2012. Three weeks later the song re-entered at number ninety-five for the week of January 28, 2012. "The Woman You Love" debuted at number ninety-seven on the Billboard Hot R&B/Hip-Hop Songs chart for the week of January 7, 2012. The video premiered on BET's 106 & Park on March 13, 2012, and peaked at number 5 on April 23, 2012.
Trent Fitzgerald of Popcrush wrote "This song is a great start for Ashanti" and expressed great interest in "what she is going to bring in 2012 now that she is an independent woman".
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On December 15, 2011, " The Woman You Love" featuring American rapper Busta Rhymes was unveiled as the album's lead single and was released for digital download a day later.
We did it! My views and philosophies and her views and philosophies are not meeting up." We for the selling debut by a female R&B artist - 503. You're talking to somebody that took her and shaped and molded her and put her out there for the world, and it blew up. The chemistry of what's needed - we're in two totally different places. He said "The relationship has run its course. Just under a year later in May 2009 Irv Gotti, the president of Ashanti's label Murder Inc., told MTV News that Ashanti's affiliation with the label was over. The Declaration became her first album to not to be certified platinum by the Recording Industry Association of America (RIAA). While The Declaration peaked at number six and sold 86,000 copies in its first week, Concrete Rose (2004) reached number seven with 254,000 copies sold. These singles became the lowest charting among Ashanti's career thus far.
The first peaked within the top-forty on the Billboard Hot 100, while "Body on Me" peaked at number forty-two "Good Good" managed to reach the top-forty on the Hot R&B/Hip-Hop Songs chart. On June 3, 2008, Ashanti released her fourth album The Declaration, which spawned the singles " The Way That I Love You", " Body on Me" (with Akon & Nelly) and " Good Good". "Braveheart" is primarily an R&B album with electro, trap, and urban pop influences. It also debuted in the top-thirty of the UK R&B Albums Chart and top-forty of the UK Indie Albums Chart. Billboard 200, becoming Ashanti's fifth consecutive top-ten album, as well as her first Independent Albums chart topper.
On the charts, Braveheart opened at number ten on the U.S. Upon release, the album garnered favorable reviews, with music critics describing Braveheart 's sound as an "evolution of R&B" and praising the themes of empowerment, but criticizing the romantic clichés and lack of interesting moments on the album. French Montana, Jeremih, Rick Ross and Beenie Man are all featured on the album too. On November 26, 2013, Ashanti released "I Got It", featuring Rick Ross in support of the album.
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"Never Should Have" was used in the season 7 finale of the TV show Army Wives, which Ashanti starred in.
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